Seeking a creative leadership position in web, multimedia, and traditional media development with an emphasis on marketing communication and business solutions.

Enjoy a high-energy environment, led by experienced individuals who are excited to bring to fruition the best in technology.

• Advised Globalformats Corp. technical solutions for handicapped accessibility compliance to WAI/W3C and Section 508 of the Rehabilitation Act standards. Clients included: NewYorkLife.com, American Express, and the National Business & Disability Council.
• Designed XML DTD to define rules for Globalformats' proprietary "SWAP" engine adding customization functionality to the product for each client.
  (Please see case studies)
• Wrote articles for web accessibility journal highlighting the accessibility/marketing dilemmas and proposing positive solutions.
• Designed and implemented Web solutions for several sites including: shirhadash.com, darchenoam.com and giza.com
• Formulated strategies for AOL's "Growth Through Partnerships" program to expand AOL's marketing reach and new member acquisition by maximizing presence on 3rd party software installations.

• Oversaw the design of all technical and creative projects for a wide array of marketing and strategic services for a broad range of clients. Clients included: BMG, Reader's Digest, Martha Stewart, Business Week, Forbes, Publisher's Clearing House, The Industry Standard, and Autonation.com. (Please see case studies)
• Built top-notch creative development department from ground zero.
• Hired extremely energetic and dynamic staff (Copywriters, Graphic designers, art direction and producers) that built outstanding creative solutions for our clients while mentoring each other in a fearless collaborative environment.
• Assisted CTO in building Technical development department. Hired programming staff, created a Methodology for Software development, Source control mechanisms, set programming standards, and managed outsourced projects.
• Implemented, improved and extended proprietary technology which tracks client's marketing results. ? Supported new business marketing efforts with technical insight and creative thinking during sales meetings and proposal creation.

• Oversaw the design of all user interfaces for Zedak's customer applications. Customers included the New York Times, Salomon Smith Barney and Prudential.
  (Please see case studies)
• Implemented XML and XSL prototype for Classified Ad Submission, later standardized by the National Newspaper Association (http://www.siteny.com/admarkup).
• Recruited and hired programmers, HTML coders and Graphic Artists; doubled company size in one year's time.
• Created interactive proposals and prototype systems for potential customers utilizing Dynamic HTML and flash for a lively presentation.
• Authored and put into motion marketing materials, company mission statement and long-term business plan. Created strategies for growth in these areas.

• Pioneer in localized content. Launched and produced ColumbusPages (You can see it in the Internet WayBackMachine), a database driven site dedicated to events, movies, and dining for the Columbus, Ohio area.
• Implemented rollout strategies, content acquisition, and interface design.
• Produced and Webmastered numerous content rich sites including: george jr. , Photo J , AliveWired , the Columbus Crew , and the Columbus Convention and Visitor's Bureau. Received awards from Netsurfer Digest,The Websight, The Net, Yahoo! Daily Picks and Yahoo! Internet Life, Excite 'must see!', Internet Voyager, This Is Useful/This Is Cool, ProjectCool, the Magellan/McKinley Group, Grog and PRN.

• Coordinated product managers and programmers in order to resolve periodic problems with electronic mail products.
• Supervised forty employees in information service and electronic mail services support.
• Trained classes of up to twenty-five employees on a wide range of online products.
• Created teaching materials for the information service and Mail Hub.
• Proposed, planned and wrote code for graphical user interface as a front end for the department's command line Workstation, decreasing training time and increasing department productivity.

• Created a community computer laboratory program for job retraining, coded Hebrew and Russian educational software, taught English to children and young adults.

• Crafted high profile publicity for clients such as: The Ohio State University, Battelle Institute and Columbus Chamber of Commerce.
• Performed business duties, which included: implementation of business and marketing plan, sales, accounts payable, accounts receivable, payroll, and production.

Bachlor of Arts, Columbus, Ohio
June 1992

Jerusalem, Israel
1988 - 1989